Brandon Lincoln Hendricks – #1 Rated Google PPC Advertising
One on One Google Ads ( Formerly Adwords) PPC Training
Whether you’re looking to set up PPC campaigns and don’t know where to start, or looking for clarity when it comes to your existing campaigns, let us train you in Pay-Per-Click Advertising (Google Ads) best practices.
These are Live One to One Zoom Screen Share Training sessions which offer ecording capabilities. All students are able to receive the recordings after the session. Brandon teaches you
One on One Google Ads PPC Training
You can use online advertising to bring targeted users to your website, but first, you have to understand the basics. This introductory training to search advertising gives you a basic understanding of Google Ads (formerly AdWords) and best practices.
You will leave with the building blocks to a successful Ads account as well as tips, tricks, and strategies from Brandon Lincoln who manages 6 figure accounts on a daily basis.
Key takeaways include:
- Understand the basics of Paid Search / PPC Marketing
- Learn the features of the Google Ads interface
- Target the right audience
- Conduct keyword research
- Write effective ad copy
- Build a campaign
- Define & create goals that are meaningful to your business
- Use data to improve account performance
- Learn how to manage a Google Ads account
- Understand the importance of bid management
- Use Remarketing to reach previous website visitors
Full Training Curriculum:
Introduction to PPC
This section is all about understanding Ads opportunities and learning about the risks and rewards of PPC advertising.
Account Navigation & Organization
Before diving into the nitty, gritty world Google Ads, it is essential to become familiar with your tools. In this section, we navigate through the Google Ads interface and highlight important features. This section is a reference guide for navigating the interface.
Choosing the Right Keywords
Keywords are the foundation of a successful Google Ads account. Learn how to select the right keywords to reach your audience using the Google Ads keyword planner and other tools, such as search term reporting. Also important is the use of match types and negative keywords, all of which are discussed in depth.
How do I reach my consumers? This section answers that question. In addition to keyword targeting, learn about the many other targeting options to refine your account, such as location and device targeting.
Learn how campaign settings impact every campaign and how to ensure the proper settings are in place for your account.
Writing Effective Ad Copy
Learn the rules, best practices and the little known “tricks of the trade” that can help take a good ad and make it a really great ad. Ad copy testing and landing page best practices are reviewed in this section as well.
Using Ad Extensions
Ad extensions like sitelinks, call extensions and location extensions enhance your ad experience by improving your visibility and providing a better ROI. We’ll discuss the options and use cases for each.
Tracking Success Metrics
Understanding your KPIs are fundamental to running a successful advertising campaign. Learn how to define your goals and what your options are for tracking conversions in the Google Ads interface.
Understanding Quality Score
Online advertising should provide a quality, relevant user experience. In order to achieve this proficiency, we’ll learn about the importance of Quality Score—Google’s method of ranking your ads. This lesson will carry on throughout the day as we demonstrate how to deliver the best ad experience possible.
Google Ads provides advertisers with a substantial amount of metrics to analyze data. Learning what those metrics mean and why they are important is a prerequisite to interpreting your performance. In this section, we explain what the metrics in Google Ads mean.
Three of the most useful analysis features are explored in this section, which builds upon the Metrics section to give advertisers a strong plan and many options for analyzing data.
Combine your Google Analytics and Ads accounts to perform Ads reporting against all other digital marketing channels. How does your Ads spend influence organic search, email marketing and social media advertising? We’ll teach you how to evaluate Ads in the broader context of your marketing budget.
Now that you’ve learned how to use the interface, build a campaign, create goals, conduct message testing, analyze data, and more, how do you actually manage your campaign? What should you do and when should you do it? This section answers those questions and provides helpful tips for campaign management.
Bid management is a fundamental piece of campaign management and is extremely important for the success of a campaign. We provide information on how bidding works and walk through real-life bid management scenarios that our Google Ads consultants manage on a constant basis.
Tactical Campaign Segmentation
Why should I create more than one campaign? This is the question we answer in the campaign segmentation section. Recommendations for different campaigns and the rationale behind those recommendations are covered.
There are many ways to target audiences in Google Ads. Learn how to create audiences based on your website visitors and options for using audiences to reach new prospects.
Remarketing is a powerful advertising strategy that allows you to target an audience who’s already interested in your offerings. We’ll help you develop a strategy that ensures your ads reach the right audience at the right time.
I Love that the training was one on one with screen share. I was able to ask questions and really get a solid understanding of Google Ads.Jackson Chase – Student
Full Google PPC Training ( 8 Hours, 1 Hour Each Day for 8 Days): $1600.
Al La Carte ( You Choose What You Would Like To Learn ) : $175 / Per Hour
If you are Interested in taking your online success to the next level, be sure to Schedule a free consultation so we can discuss getting started and schedule.