Google Ads ( formerly Google Adwords) is one of the most popular advertising platforms for real estate agents. In fact, a
Google ads can get you high value leads as a real estate agent. But if you don’t know how to set up a fully optimized Good Ads campaign, it could be counterproductive.
Here in this article, you will learn how real estate agents can use Google Ads to drive warm leads.
Do you know one of the greatest mistakes most real estate agents make when using Google Ads? They run their Ad campaigns without preparing a conversion funnel.
This will only drive leads to their websites’ homepage without a call to action or any leads capturing mechanism. In the end, the campaign will not yield the expected result as visitors are left stranded on the home page.
For every Google Ads campaign you run, you should achieve the expected result. However, when you are spending a huge amount of money on this platform without capturing any lead, it means you are using the platform incorrect.
Steps Real Estate Agents Can Use To Drive Warm Leads through Google Ads
Step 1: Sign Up For Google Ads
The first step you should take when you want to run a campaign on Google Ads is to sign up. To do this, you will need to access Google Ads homepage.
Generally, you need a Google username to use Google Ads. In this case, you can either use your Gmail username (if you have one) or create a new Google username for the Google Ads services.
To create a new Google username for the Google Ads services, click on the start now button. See image below for clarification.
After clicking on the start now button, a new page will appear. This is where you will choose the username and password for the Ad account.
Step 2: Account Verification
You will not be able to sign in to your Google Ads account using the new username and password after you verify your account. You can only use your Ad account after verifying it.
Step 3: Set Up Your First Campaign
Once you sign in to Google Ads, you will be asked to set up your first campaign. Below is what the page will look like.
This is where you decide on your campaign settings including your campaign name (It is better to use your business name), audience language, location, network settings, bidding, and budget options, etc.
In this page, you need to provide some necessary information to create your campaign. Some of the information are; Budget, Locations, Network, Keywords, Bid (You have to bid for the CPC), and Text.
After providing the necessary information, click on Save and continue at the bottom of the page.
Step 4: Set Your Billing Preference and Time Zone Information
This is the final step. Here, you have to do the following;
#1. There is a drop-down where you will choose your billing address location (Including country or territory). Every other field will update automatically.
#2. You will have to choose the account type – In this case, you should choose Business.
#3. Enter your billing information – it could be credit card details or promotional code, depending on the options available to you
#4. Also, it in this page you will set your time zone information. As a rule, you can’t change your time zone and currency settings after you set up your account.
#5. After filling all the necessary information, click on save and continue.
Below are four things you should be familiar with before using Google Ads to drive warm leads for your real estate business.
4 Things you should be familiar With Before Using Google Ads to Drive Warm Leads for Your Real Estate Business
Get the Right Keyword
Targeting the right keywords is important when using Google Ads to drive warm leads for your real estate business. It is better and more effective to use a broad match or exact match keywords.
Getting the right keyword is the most important aspect of Google Search Ads for real estate businesses and agents. If you get it right, your campaign will definitely be successful in generating warm leads.
Use Ad Extensions to Realize Your Campaign’s Full Potential
Advertisers often underestimate the power of Ad Extensions. They are small links that appear below an advert set on Google search.
Ad extensions provide searchers with more options; this is why they increase click-through rate (CTR) substantially.
For instance, if your ad copy’s headline is ‘NYC Properties for sale,’ you can incorporate ad extensions like available coops, Manhattan Properties, Available Condos, etc. as shown in the image below.
Use Your Real Estate Agency in the Headline
Ensure you are using your real estate agency brand in the headline of your Google search ad campaign. Even though people aren’t clicking on the ad, it will expose your brand better and give you better recognition.
Before you start Google ads campaign, you need to have a landing page. This is where you will capture your leads. Don’t make the mistake of sending visitors to your home page, you will end up not capturing any lead, and the whole campaign will end fruitless.
If you are a Realtor or a Real Estate Broker and are currently having issues generating quality leads, I would love to assist you. Please be sure to visit my Services for Realtors Page for Expert Lead Generation